• Jervis Koo

4 Reasons Why Facebook Marketing Is Still the Way Forward

There’s Tik Tok with its short dance and lip-sync. Then, there’s also Instagram where you’ll find carefully cropped and filtered shots. But, with more than 1.73 billion daily active users, Facebook remains the reigning champion of social media platforms.

Facebook may have gotten its start by connecting friends and loved ones but savvy marketers know that the platform’s uses extend far beyond liking your friend’s engagement announcement.

From acquiring new customers to interacting with your current ones, Facebook can be one of the greatest and most powerful tools for your business today.

Think that that’s an exaggeration?

Well, let’s take a look at the 4 reasons why Facebook marketing is still the way forward.

Facebook Is The World’s Largest Social Media Platform

With over 2.6 billion monthly active users, Facebook is, undoubtedly, the world’s largest social media network.

Now, imagine having the ability to reach out to that amount of people. No distributing flyers under the hot sun necessary nor do you need to spend hundreds of thousands on billboards.

All you really need are just a few well-placed Facebook ads. Amazing, isn’t it?!

On top of that, Facebook’s user base covers a wide range of demographics. Just about everyone — from your Aunt Tilly to the hip, young professionals sipping chai lattes — has a Facebook account.

And, that’s why you simply can’t afford to overlook the potential reach of this platform.

The Exposure Offered by Facebook

From Facebook to Twitter, Snapchat to Instagram; there can be no denying the fact that social media is a massive part of most people’s lives.

In fact, a study conducted in early 2020 has revealed that most people spend an average of 144 minutes per day just browsing social media. That’s a whopping 2 hours and 24 minutes each day spent on mindless scrolling, liking, and sharing.

You're definitely missing out if you’re not making the most of this audience!

Unlike other irritating ads that either shove a banner right into your face or deafen you with annoying jingles, Facebook ads are surprisingly subtle.

As a matter of fact, they are designed to be non-intrusive yet easy enough to click on if you’re interested. This only serves to increase your click-through rate.

Facebook Ads are Affordable

In today’s hyper-competitive world, cost counts… for a lot. This is especially so for small or new businesses looking to find their way amidst fierce competition.

Think about it: expensive ad campaigns — which may or may not pay off — aren’t exactly the wisest investment for a new business.

Fortunately, Facebook marketing has made it possible for small businesses to make their presence known— without breaking the bank!

Since it’s significantly cheaper than radio, print, and television ads, Facebook ads allow entrepreneurs to reach a much larger audience for a lot less.

Tailor-Made Advertisements

Just like how you'd look ridiculous in pants that are two sizes too big for you, there’s much to be said about general ads. Ultimately, ads targeted at everyone will attract absolutely no one.

With Facebook ads, on the other hand, you can customize your ads for specific audiences. From 30-something housewives to trendy hipsters and teenagers, you can make sure that your ads reach all the right people.

The Bottom Line

Overall, Facebook marketing remains one of the most effective platforms for your brand. And, that’s exactly why you should jump on the Facebook marketing bandwagon.