• Jervis Koo

Why You Should use Facebook Marketing in 2021



We all know that marketing is one of the most vital aspects of any business. But, it’s not always easy to know where to start.


Do you go old-school and shell out for ads? Or, perhaps, attend industry events? Maybe, focus on SEO? Give away samples? Hand out flyers locally? Coupons could probably work, too. Even podcasts are very in demand right now, as well.


Well, why not make things easier for yourself and start with the biggest social network in the world: Facebook.


With over 2.6 monthly active users, Facebook can work wonders for your business by boosting your exposure, traffic, leads, and sales.


Fast, cheap, and with an unbelievable reach, it’s no wonder that Facebook remains one of the most — if not the most — popular social media platforms for marketers.


Still not convinced?


Then, check out these 7 benefits of Facebook marketing so that you can answer the all-important question: is Facebook marketing worth it?


Facebook Has Advanced Targeting Tools

One of the best things about Facebook is that its ads target very specific audiences. Here, you can cast a wide net or be as specific as you need to be.


You can target various aspects including:


  • Location – e.g. country, state, designated market area (DMA), postal code, and specific radius.

  • Demographics – e.g. age, gender, language, and job titles.

  • Interests – e.g. business, entertainment, and hobbies.

  • Behaviours – e.g. purchase history, anniversary, and events.


Plus, you can even customise your ads according to your objectives. Facebook ads have you covered regardless of if you want to grow your followers, sales, website clicks, or just general engagement.


In fact, Facebook has a crucial role in many political campaigns for this very reason. Many savvy candidates — including Alexandria Ocasio-Cortez, Donald Trump, and

Joe Biden — has poured millions into Facebook ads to reach voters.


Facebook Offers Some of the Cheapest Advertising


Facebook is one of the cheaper forms of advertising. For just a few bucks a day, you can advertise your product to 1,000 people.


Yup, you read that right. For the price of a flat white, you can reach tons of people through Facebook ads.


In contrast, you’ll spend many times that to reach the same audience via other platforms such as billboards and TV commercials.


And, the best part?


With Facebook ads, you have plenty of control over your marketing campaign’s budget. Here, you can set a daily budget or a total budget. If you need to, you can effortlessly scale up or down at any time, too.


Facebook Marketing Boosts Brand Awareness


If you’re strategic about it, Facebook can work even better than a team of sharp-suited PR personnel to get your brand’s name out there.


And, as we all know, the more familiar people are with your brand, the more likely they will turn to you when it’s time for purchase.


For starters, you can use a Facebook page to:

  • Get the word out about your business

  • Reach even more prospective customers

  • Showcase your products and services

  • Keep your existing and prospective customers updated on what’s new

  • Engage with customers

  • Connect and build a relationship with the community


That’s only the beginning.


You can also maximise your reach with ads. For this, you might want to consider Facebook’s Brand Awareness ad objective.


Here, Facebook helps you to extend your reach and show your ads to people who are more likely to remember them. This can be in different eye-catching formats such as image, carousel, slideshow, and video.


People Can’t Resist Facebook


If you haven’t noticed, Facebook is kind of popular. The platform has over 1.73 billion daily active users (DAU). And, these users spend hours on Facebook posting, scrolling, liking, commenting, and sharing.


With these massive numbers, Facebook is too big of a goldmine to simply be ignored. After all, it’s almost a given that your customers and prospective customers are using the platform.


Here’s the bottom line: there’s simply no better opportunity to connect with them.


Remarketing Works Wonders


You know that pair of shoes that you added to your cart last week? Oh, yes, the pair that now mysteriously pops up on your Facebook when you’re scrolling down your timeline and when you’re watching videos.


Well, that’s the power of Facebook’s remarketing feature.


So, let’s start with the obvious: what is remarketing? Essentially, remarketing is all about showing your ads to people who have already interacted with you.


Perhaps they’ve visited your website. Or, have a shopping cart pending checkout. Maybe they’re in your mailing list.


What remarketing does is that whenever someone interacts with your brand, they are tagged with a code. This code can be used to track them. And, when they are scrolling down their Facebook feed, the ad conveniently pops up to nudge them into actually taking the plunge.


The Numbers Speak for Itself with Facebook


Now, with Facebook marketing, it’s not a guessing game. Instead, everything is backed by numbers and data.


In fact, all of your ad campaigns come with detailed real-time reports and analytics. So, you will be able to see things like the number of impressions, likes, engagement, and even conversions.


This helps you to optimize your ads since you can quickly eliminate what isn’t working and capitalize on what is working


Facebook Allows Your Customers’ Voices to Be Heard


A big plus for Facebook is that it allows people to quickly share reviews and feedback for your brand. Again, this lets you quickly identify what works and what doesn’t work.


But, that’s not all.


The reviews and feedback come in extremely handy in other aspects, too. Not only do good reviews stoke people’s confidence in your brand but they also give you certain credibility.


Let me put it this way: are you more likely to opt for a brand with dozens of 5-star reviews or one without any review? It’s a no-brainer, really.


The Verdict: Is Facebook Marketing Worth It?


With all these benefits and more, Facebook marketing is absolutely indispensable to businesses in today’s world.


Give it a try. And, you might find that Facebook marketing is perhaps exactly what you need to take your business to a whole new level.